The founders of the brand Knotmecute are Ashima and Shiv; they both are creative core heads of the brand. They started their journey in 2017 with a limited collection of jewelry in bohemian essence, which was lacking in the market to fill the gap of modern textiles. Handcrafted jewels were introduced with their very first collection of banjara. The collection was inspired by tribal essence. The aesthetics of the brand are colorful, quirky, and statement-making. Jewels are more than just accessories; they are a celebration of cultural artistry, from the intricate embroidery and threadwork to the distinctive Kutch Gujarati mirror work. Each design reflects a piece of heritage. We believe in the beauty of merging the time-honoured techniques of Aari, Zardosi, and different modern aesthetics to create jewels that are not just worn but experienced.